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Tortoise or hare? Get Rich Slow or Fast
Which of the two do you like better? In terms of making it to the top, which way would you rather choose? Get rich slow? Or get rich fast?
We move in a very fast world. We could get most anything in an instant. Who would not want to get rich...
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Barriers to effective planning
Communication policy essential for the growing SME This is a summary of a talk given by Martin Kuhne of Ibis Associates in Bremen to an audience of small business advisors in September 2004. Background One of the most serious barriers that a...
Small Home Business: Ways To Increase Sales Without Money!
Many home business owners lament they don't have enough cash to pay for online advertising to propel their business forward. Before slipping down this foolhardy slope, make sure you are being the best you can be and doing the best with what you...
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Time Management Progressed
In order to develop a time management scheme that works with our
intended goals, we have to learn some of the basic layouts in
planning time management. To develop a successful time
management scheme we must evaluate time and calculate it...
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Effective or Irritating: The Use of Pop Windows in Internet Marketing
Effective or Irritating: The Use of Pop Windows in Internet
Marketing By Neil Townshend
A few years ago, pop-up windows were all the rage in Internet
marketing. It seemed that every time one opened a web page they
would be bombarded with offers for this or that. It had gotten
to the point where surfing the Internet was almost like playing
a video game; when the ads would pop-up one would try and close
them out before another one came. This is precisely why we have
seen the decline in the use of pop-up windows on the Internet
today; surfers simply do not even look at the pop-ups anymore.
They close the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are too many
pop-up ads. They simply do not want the hassle of closing those
windows while trying to obtain the information that your site
has to offer. This information, while valuable, is not as
valuable as the surfers time. Studies have shown however, that
even with these set backs, pop-up windows are still an effective
method of Internet marketing.
Is there some way that pop-up windows can be less irritating and
still be effective? Yes! What if the pop ad were seen upon
exiting your site instead of entering? This would allow the
surfer to obtain the information that they need from your site,
feeling that they were able to come and go quickly without being
hassled by other ads and offers all the while making the surfer
happy. You have left the surfer with a positive attitude and
therefore are more likely to respond to the pop advertisement.
This is being accomplished more and more by using what is being
called pop-under windows. When the surfer comes to your site,
the ad is opened discretely behind the your web page. Then, upon
leaving your site, after obtaining all the information that they
need , will see the ad and therefore be more likely to respond.
Since the surfer has the
information, he has achieved his
objective and is now open to do other things; ideally respond to
the pop under advertisement.
Not all pop-windows are created equally. There are some things
that you can do to make your pop-windows, whether pop-up or
pop-under more effective. The pop-window should be easy to
"escape" from. If the surfer does not want to see the add, but
has a hard time closing it out, they will likely become
frustrated and could leave your site all together. You should
either use a button to that will allow the surfer to close the
window or be sure that the "x" is easily visible. Another good
idea is to use a script that utilizes cookies. Cookie will
prevent pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than each time a
page is opened. Also be sure that there is no more than one
pop-window per page.
When creating a pop-window, you will be asked to fill out a
short information form, select the length of cookies, and choose
the layout of the pop-window. When choosing the design of the
pop-window, you can increase the effectiveness by creating a
large headline that includes benefits that will be most
appealing to the customer. You should also consider using
incentives and lastly do not ask the customer to read a long and
drawn out advertisement. Keep the message simple yet powerful
and your pop-ads will be sure to generate profits for your site.
Note from the author:
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About the author:
Successful internet entrepreneur and hotel/restaurant manager
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